After dark, riders tend to separate into two groups: those who roll off the throttle when visibility fades, and those who lean confidently into the miles ahead because their lighting performs exactly when it matters most. Custom Dynamics’ new Shark Demon® LED Fog Lights were engineered for the second rider. So, if you’ve been searching […]

Independent motorcycle shops and small-scale powersports dealers know that every sale counts. Carrying the right brands can make the difference between a one-time visitor and a lifelong customer. So, if your customers demand the best in motorcycle lighting, the Custom Dynamics Dealer Program is for you. It’s your key to elevating sales, enhancing service, and […]

Exploring Colorado’s Alpine mountains is no small feat. Overlanding across these rugged trails means facing everything—dust, snow, darkness, and unpredictable weather. That’s why your lights matter. At Custom Dynamics Off-Road, we create gear that meets these challenges head-on. Our Shark Demon® Auxiliary LED lights keep you moving forward, no matter what the mountains throw at […]

AFCO Performance Group, LLC, a leading manufacturer of automotive and motorcycle aftermarket products, today announced its acquisition of Custom Dynamics, a recognized innovator and supplier of aftermarket motorcycle lighting and electrical components. Jeff Scales, President of AFCO Performance Group, stated, “The strategic acquisition of Custom Dynamics is another step in our commitment to delivering best-in-class […]

If you’re a Harley-Davidson® enthusiast looking to upgrade or replace your factory Turn Signal Module (TSM) or Turn Signal Security Module (TSSM), then Custom Dynamics has the perfect solution for you. Their new SMART TSM replacement is not only easy to install but also reliable and fully compatible with Harley models from the early 2000s. […]

When it comes to motorcycle lighting design, the lens is more than just a protective cover. It’s a crucial component. It shapes how the light is distributed, directed, and diffused. One of the most fascinating features of lenses is their facets. In this blog post, we’ll explore what facets are, their role in product lens […]

Motorcycle enthusiasts know that a great ride is about blending style, performance, and safety. Enter the new Shark Demon™ motorcycle LED headlight from Custom Dynamics. It’s a game-changer that combines the classic 7 inch round headlight design with cutting-edge technology. Let’s dive into what makes this headlight a must-have for riders looking to elevate both […]

Shopping for your next LED headlight upgrade? Sorting through information and lighting specifications can be overwhelming, at best. What do these measurements mean? How useful are they? What product data is most relevant to me? As a leading aftermarket lighting manufacturer, we’ve done the homework for you. It’s important to consider several factors when choosing […]

Dealers at the Louisville NVP likely had a tough time missing the performance motorcycle headlight from Custom Dynamics®. The super-bright, highly stylized Shark Demon™ Performance LED Headlight for Road Glides made its debut in Louisville. Therefore, the Custom Dynamics® booth was a popular spot throughout the entire weekend. Now, riders can order this DOT-compliant performance […]

Motorcycle riders trust Custom Dynamics to add visibility and safety to their motorcycle. Safety, however, does not just center on being seen. Being heard is equally important. Loud motorcycle horns increase riders’ safety, too. Custom Dynamics’ electromagnetic horn products offer all riders a quality horn upgrade. Two motorcycle horn kits are available through Custom Dynamics […]

Selling is a lot easier when you can show off the actual product at work. Custom Dynamics has a range of product displays and display programs available for  dealers, making it easy for customers to see the brand’s lights in action. The variety of product displays available range from smaller A-frame and pedestal designs that […]

Smaller motorcycle models, like the Harley-Davidson® Sportster and Dyna models, are a lot of fun to ride. But, it’s not just the motorcycle that’s smaller. Larger bikes, like Touring models, typically have a seven-inch headlamp plus passing lamps. Petite models come equipped with just a 5.75-inch headlamp. Many riders will want to upgrade their lighting […]