After dark, riders tend to separate into two groups: those who roll off the throttle when visibility fades, and those who lean confidently into the miles ahead because their lighting performs exactly when it matters most. Custom Dynamics’ new Shark Demon® LED Fog Lights were engineered for the second rider. So, if you’ve been searching […]

Independent motorcycle shops and small-scale powersports dealers know that every sale counts. Carrying the right brands can make the difference between a one-time visitor and a lifelong customer. So, if your customers demand the best in motorcycle lighting, the Custom Dynamics Dealer Program is for you. It’s your key to elevating sales, enhancing service, and […]

Exploring Colorado’s Alpine mountains is no small feat. Overlanding across these rugged trails means facing everything—dust, snow, darkness, and unpredictable weather. That’s why your lights matter. At Custom Dynamics Off-Road, we create gear that meets these challenges head-on. Our Shark Demon® Auxiliary LED lights keep you moving forward, no matter what the mountains throw at […]

AFCO Performance Group, LLC, a leading manufacturer of automotive and motorcycle aftermarket products, today announced its acquisition of Custom Dynamics, a recognized innovator and supplier of aftermarket motorcycle lighting and electrical components. Jeff Scales, President of AFCO Performance Group, stated, “The strategic acquisition of Custom Dynamics is another step in our commitment to delivering best-in-class […]

If you’re a Harley-Davidson® enthusiast looking to upgrade or replace your factory Turn Signal Module (TSM) or Turn Signal Security Module (TSSM), then Custom Dynamics has the perfect solution for you. Their new SMART TSM replacement is not only easy to install but also reliable and fully compatible with Harley models from the early 2000s. […]

Custom Dynamics Takes on Bike Building with the 2023 Low Rider Softail Long known for high-end LED lighting, Custom Dynamics® can now add bike builder to it’s resume. Dan Cheeseman and the Custom Dynamics team built a Fatbook Cover Bike that boasts Performance Bagger function and sharp good looks. Check out the front end of […]

Preparing for Fall & Winter Rides: The Importance of Upgraded Lighting As days shorten, many riders overlook how to adjust for fall and winter riding. Commuters and long-distance riders now face low light or darkness instead of summer sunshine. Whether riding at dawn or twilight, choosing the proper lighting is essential. Upgrading your bike’s lighting […]

When it comes to motorcycle lighting design, the lens is more than just a protective cover. It’s a crucial component. It shapes how the light is distributed, directed, and diffused. One of the most fascinating features of lenses is their facets. In this blog post, we’ll explore what facets are, their role in product lens […]